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Going after the real meaning of Branding: A Strategic Conversation on professionally designed Brand Identity

Vergara Legal is excited to share the latest episode of Nosotras con Otras, the podcast hosted by Paola Vergara, our firm’s Senior Managing Counsel, alongside Maria Ochoa, founder of OQBC Accounting Solutions Now.

In this episode, Paola and Maria are joined by Triny Mancisidor, a marketing and branding expert, to break down brand identity, one of those concepts everyone talks about but few of us can clearly define.

Together, they explore a key idea: a strong brand doesn’t start with a logo, a color palette, or a clever tagline. It starts with internal clarity. Your goals, vision, and purpose are the real foundation. And when who the founder is aligns with what the business communicates, everything gets easier: you attract the right clients, your message lands with confidence, and your brand becomes authentic, strategic, and built around clear objectives.

They also dig into what happens when that alignment is missing. The results are usually pretty obvious: unclear communication, the wrong clients, inconsistent sales, and a business that feels more stressful than it needs to be.

This episode of Nosotras con Otras is a true masterclass for entrepreneurs who want to build with purpose, clarity, and structure. It’s an invitation to reflect on the connection between personal identity and business strategy, and to bring legal, accounting, and marketing tools together in a way that supports real, sustainable growth.

Vergara Legal extends a special thank you to Triny for her generosity in sharing her expertise and making this conversation both practical and inspiring.

This and other episodes are available on YouTube here: https://youtu.be/X2waaSRIDas